Welcome to the AI Shopping Study

This academic study is conducted by researchers from New York University and the University of Sheffield. It explores consumers’ experiences when AI supports different stages of the shopping journey. You will complete a simulated wireless-earbud shopping task followed by a short questionnaire. The study takes approximately 3–8 minutes.

This is a fully simulated shopping experience. No real order, payment, or delivery will occur. The platform, brands, products, reviews, delivery address, payment method, and AI actions are fictional and created solely for research.

Please respond based on your genuine preferences and experience; there are no right or wrong answers. Participation is voluntary, and you may leave at any time by closing the page.